What do we really mean when we say responsive?

 

What do we really mean when we say responsive? - Times Falcon

Everyone's talking about "responsive." But there are many "maybe", "not yet" opinions and other question marks about responsive. Responsive web design is designed to ensure optimal matching of users from different devices and browsers. Is this the reincarnation of SEO, or has SEO never actually died? Our first article was intended to turn you into a soldier who acted. This article will give you the ammunition to lead you to victory. Take Tony Brown, for example. Brown, a plumber from the Midlands, has immersed in the world of digital marketing for his small business. He founded the website during 2011-2012, when he was not mobile conscious and therefore his site was not optimized for mobile. But his Facebook page was mobile-optimized and showed the services in a way that suited users. Think of yourself, which one would you like to see?

The image above is pretty clear. Facebook is winning the race for user experience by far. Facebook has a simple life. He controls the system and codes and handles mobile impressions of business pages in his own home. Each business owner will tell you that marketing on Google (organic or paid for) is more effective because users specifically search for a specific product or service, and therefore it's easier to mobilize the user for that particular service or product. As a search engine, Google is a website that has no control over users. As of today, mobile searches account for roughly 55% of overall traffic, but most websites don't optimize themselves for mobile, which poses a challenge for the user. Imagine how much time (and money) it would have taken to avoid this strenuous move if all the websites were made mobile eligible.

To make a one-day calculation: 2,000,000,000 users * 10-day transaction * 0.5 seconds per transaction = 115,740,741 days. Wow, we can increase our productivity for a better world.

Google wants websites to be positively experienced by mobile users. If that doesn't happen, users will shift to Facebook, which is already mobile positive. To prevent users from shifting to Facebook, Google provides business owners with as many opportunities, helps, and trains them as possible, but they lack resources to help. That's where Google unveils its Doomsday weapon. A weapon that will undoubtedly destroy the hesitations that the website owner has: Sorting. Every small website owner knows that ranking loss (decline) directly affects business success. Every website owner has an advisor, promoter, or company that works with and expands Google's search world. We, organic and/or paid SEO specialists, are Google's top marketers, and that's why Google has for the first time started helping us help it win its mobile war against Facebook.

At this point, it should be clear that there is a difference between a mobile optimized site and a responsive site. A responsive website is a website that has a single URL and adapts it according to the screen size of the device used by the user for each page. A mobile optimized site is a mirror (mostly a minimized version) of the site, which starts as "www" and begins with "m." These sites are specially designed for mobile appearance.

Google prefers a responsive site because responsive sites become suitable for all resources via a single URL and prevent function errors without damaging the technical connection between the two versions (computer and other device). However, responsiveizing a 5- to 7-year-old site almost means deletion and redevelopment of the site. That's why poetry that specializes in website optimizing has begun to emerge. Some of them make mini mobile sites. In other words, the mobile of the site has been properly reduced... This is a quick solution but a serious disadvantage for organic SEO.

Google is urging SEO experts, developers and business owners to take action as soon as possible. It collects the whole issue under the heading "mobile availability" in its own right.

Mobile availability is divided into 5 subheadings:

1. Defined image area (or viewport): A simple Meta Tag that allows the dimensions and dimensions of the page to be adjusted according to the user's device. Without Viewport, most browsers will process the page at 980px resolution. In this way, the page representation will not be appropriate and the page will take a long time to load
2. Fixed-width viewport: Viewport's younger brother, focused on solving the problem of right-to-left scrolling, which is quite annoying on mobile. When the fixed width (in pixels) is set larger than the device's screen size, you need to scroll the page from side to side so that the entire page is visible. The solution is to adjust the width to "device width".
3. Adjusting the font size to allow convenient reading on mobile. Smaller screens require larger points. The usual size for mobile is 16 points. Based on this, edit the text (title, text itself, and menus) to fit on mobile screens.
4. Easy clicks. How many times have you clicked on the "sports" tab and found yourself on the "finance" page? Google recommends choosing the right size for buttons and orientation links when setting up pages for mobile users and ensuring that you leave enough space between them. In other words, you need to create an ergonomic design for users.
5. Adjusting moving images and design to suit mobile users. No more Flash! In many cases, mobile browsers do not read Flash and show it in the form of an empty box. Google recommends using animation-based CSS and/or JavaScript that are compatible with all mobile browsers.

These 5 subheadings are just the beginning of the mobile ranking algorithm change that Google released on April 21, 2015. We expect 2 busy years of updates and improvements to enable a site to rise on mobile availability. This is not the only factor for the ranking, but these studies will move forward and will be a big part of the whole, so we suggest you get to work immediately.

To get started, focus on improving the most important topics (for example, viewport). Consult your website's technical experts or SEO providers and add to your site immediately what you can do most cheaply, easily and quickly. Then give yourself time to make your site eligible for mobile SEO. Google promises to rise in rankings as the site's eligibility increases. So you will make a profit, your users will be satisfied, and Google will repel the attack of blue invaders (we can call it Facebook) trying to take a bite out of the mobile ad pie.