"SOUND AI AND SOUND" 2021 SONIC MUSIC NEW SOUND LAUNCH WAS HELD TODAY

"SOUND AI AND SOUND" 2021 SONIC MUSIC NEW SOUND LAUNCH WAS HELD TODAY

On September 26th, the factory license launch held by Xunfei Music in Beijing was successfully held. The conference invited industry partners and media representatives to the event, and this is also the first time that Xenofi Music, as a music factory dedicated to deeply cultivated music content, attaches importance to technology, and leads the future, is officially unveiled for the first time in the industry. With the theme of "Sound AI and Sound", the launch will focus on the understanding and thinking of Xenofi Music on AI technology integration into music, and its focus and power points as a new factory brand, and share with the guests the development process of Xenofi Music along the way and the future focus of exploration direction.

In the morning, xunfei music first completed the signing of strategic cooperation with the shanghai conservatory of music and music engineering department. science and technology, win-win cooperation. i believe that the future of the music industry will be expanded indefinitely.

At 2:30 p.m., the launch will officially begin. as soon as you enter the venue, you can feel the rich scientific and technological temperament of the factory card. the scene furnished simple atmosphere, to the music logo color blue, white and yellow as the main color, everywhere have carefully designed details. on the way into the main venue, a number of hot songs created by the music of the news fly introduction, including "in the fog" "eyes and you" "painting skin" and so on, so that the guests before the event, you can have a better understanding of the music. subsequent check-in area is also full of bright spots, the main visual background of the press conference signature pad and a side of the tide cool lively theme truss side by side, reflecting the signal flying music factory brand to treat music content seriously rigorous, love innovation, leading the trend attitude.


The opening video brought the first big surprise to the guests. Scroll through the "Super Symbol" animated video, in a variety of ways to interpret and present the music logo, explaining the close relationship between music and the lives of all people. After the countdown video, THES Fei AI virtual anchor "Ega" to welcome the speech, and "a show of song throat", singing the song "Eyes and You" produced by the music, for the release of the scene atmosphere painted a warm background. The main part of the press conference begins.


First of all, hu guoping, senior vice president of hkust, president of the synthesa research institute and president of the consumer business group, introduced hkust's powerful voice technology and its interactive applications in the field of music through a variety of on-site presentations. in order to make artificial intelligence from "can listen to what can be said" to "understand and think", hkust has been constantly breaking through, resulting in one milestone after another initiative. as a technology-backed intelligent voice and artificial intelligence listed companies, hkust has been committed to "building a better world with artificial intelligence." driven by this mission and vision, hkust continues to innovate in the field of artificial intelligence and intelligent voice.




In the field of wide-ranging voice, HKUST has fully applied the advantages of AI technology to create a number of voice products, and built the "voice world" of SGT. In the past three years, Singfei has won international voice competitions in various fields. When it comes to speech recognition, speech synthesis, speech change and speech evaluation, Hu also vividly demonstrated the practical application of these technologies to the guests present.

As a result, in the current hot and prosperous music field, the music is backed by strong technical support. hu guoping first showed several ways of integrating speech technology into music, including singing synthesis, singing sound change, etc., and these two technologies have been widely used in virtual idol building and other music entertainment scenes;

THEN TALKED ABOUT AI SONG SELECTION TECHNOLOGY, CAN BE THROUGH THE COMBINATION OF HUMAN AND MACHINE TO HELP MUSICIANS AND MUSIC BUY PLATFORM TO CHOOSE SONGS EFFICIENTLY. FROM THE COMPARATIVE ANALYSIS OF THE PURCHASE RATE DATA, AI PICK SONG PURCHASE RATE HAS BEEN HIGHER THAN THE AVERAGE LABOR BUYING RATE, WHICH ALSO SHOWS THAT AI IS NOW BASICALLY QUALIFIED FOR THE ROLE OF "PRIMARIES." VOICE TECHNOLOGY INTO MUSIC, IS BOUND TO HAVE A PROFOUND IMPACT ON THE MUSIC INDUSTRY, AND EVEN HELP THE ENTIRE INDUSTRY TO ACHIEVE A QUALITATIVE LEAP.

Next, Guo Jia, general manager of the digital entertainment division of the consumer business group and director of the music company, shared with the guests the birth of Therogain Music and the development process along the way, as well as the innovative product direction and achievements of "AI-Music". In fact, HKUST has long been associated with the music world. In 2013, HKUST launched a ringtone clip with sound synthesis technology and set app: "Personality Phone Ringtones". With the improvement of user demand for content quality and editing convenience, HKUST has launched a "cool ringtone" based on content recommendation. In the process of product development, the user's demand for music to show personality is becoming more and more obvious, ANDA News Fly has also stepped up the pace of music copyright layout.

As a result, as a new business of THES, Synga Music was officially founded in July 2019. Set music brand marketing, artist brokerage services, media operations and cultural products in one, Xunfei Music adhere to the high production standards of music, while actively mining and training excellent singers and strength of the singer, and based on the advantages of Internet big data analysis, the use of a new combination of propaganda play, so that musicians and music works are more valuable and influential. Up to now, the total number of songs produced by Xinfei Music exceeded 20 billion times, more than 30 songs played,QQ music, cool dog music and NetEase Cloud music hot songs on the list of songs has reached hundreds.

As a highly technical color music factory brand, Xeno-Fly music in the early stage of business start-up, it fully mobilized its own advantages. First of all, the introduction of AI technology, the entire music market for detailed classification and mapping, the construction of a set of factory brand own AI evaluation system. AI technology can help in the subsequent demo selection, targeted promotion, and even assisted creation. From the perspective of AI-assisted music product innovation, Singfei Music now has a mature product system, including big data back-office management system, music operations assistant and promotion assistant and so on.

IN THE MOMENT WHEN THE CONTENT IS KING, GOOD CONCERTS CREATE GREATER VALUE. HIGH-QUALITY ARTISTS TO CREATE ANGLE, XINFEI MUSIC HAS SIGNED THREE OUTSTANDING MUSICIANS: YU HONGMING, JANE HONGYI AND YAO 61, TO HELP ARTISTS SET UP A COMPLETE OPERATING SYSTEM; ALL THIS, FORMED THE HIGH-QUALITY CONTENT OF THE MUSIC TO CREATE THE POWER SOURCE. AND THE SONG CREATION TRADING PLATFORM "SONGWRITERS", WHICH HAS BEEN OFFICIALLY LAUNCHED BEFORE, WILL AI-ASSISTED CREATION, COPYRIGHT PROTECTION OF WORKS, WORKS TRADING AND SO ON INTO THE PRODUCT CHAIN OF OPERATION, SO THAT SONGWRITERS AND BUYERS HAVE BENEFITED A LOT. IN ADDITION, XUNFEI MUSIC ALSO LAUNCHED A SERIES OF MUSIC CONTENT RECRUITMENT, MUSIC SUPPORT AND OTHER PROGRAMS, WHILE WITH UNIVERSITIES TO ESTABLISH A PROMISING STRATEGIC COOPERATION PROJECTS. ALL OF THESE, ALL SHOW THE SPIRIT OF THE MUSIC AS THE INDUSTRY", THE FUTURE DEVELOPMENT OF AMBITIONS. AS GUO JIA SAID, "FOR AI/LOVE VOICE, FOR EVERY DREAM, EVERY COMMITMENT TO HELP, LET THE DREAM SHINE."

Subsequently, xinfei music signed artists yu hongming, jane hongyi and yao 61 debuted. in the course of communication with the host, you can also see several musicians' adherence to the quality of music, which also coincides with the attitude and values of xunfei music towards music. immediately after, the university and the news fly music leadership, cooperative university leadership and three musicians together, jointly unveiled the "singfei music" factory brand release. in an atmospheric laser sculpture, the music logo is presented in front of everyone, the xunfei music factory brand is officially released, the long-awaited future picture is slowly unfolding in front of all.

AFTER THE EXCITING FACTORY BRAND RELEASE, JANE HONG AND YAO 61 BROUGHT THEIR OWN REPRESENTATIVE WORKS "NOT DYED" AND "IN THE FOG" RESPECTIVELY. IMMEDIATELY AFTER THAT, FIVE NEW MUSICIANS SELECTED BY THE FIRST ROOKIE RECRUITMENT CAMPAIGN OF XINFEI MUSIC, "FLYING MUSIC PROGRAM", SANG THE THEME SONG OF THE CONFERENCE, "VOICE AI AND SOUND". MATURE OUTSTANDING SINGER-SONGWRITERS AND YOUNG MUSIC NEW GENERATION ON THE SAME STAGE, THE FUTURE OF THE MUSIC CAN BE AVAILABLE.

WITH A SINCERE HEART FOR MUSIC, RELYING ON STRONG AI TECHNOLOGY SUPPORT, SINGFEI MUSIC WILL WORK WITH THE TECHNICAL SUPPORT AND PARTNERS OF THE UNIVERSITY OF SCIENCE AND TECHNOLOGY, EMBRACE THE LOVE AND RESPECT FOR MUSIC, DEEP INTO MUSIC CONTENT INNOVATION, TECHNOLOGICAL INNOVATION AND PRODUCT INNOVATION, "LET THE WORLD LISTEN TO OUR VOICE"