Best Time to post on Linkedin - How often You Should Post on Linkedin?

Best Time to post on Linkedin - How often You Should Post on Linkedin? - Times Falcon

Two of the questions are asked the most. When is the best time to post on linkedin? and How often should I be posting content on linkedin?


So in this article I will answer both of these questions and er will prothe answbably surprise you.

Content on linkedin and other social media has an expiration date whenever something is posted there is a period of time before it gets lost in the masses of content uploaded every minute.

So it is very important to have a clear understanding of how long this lifespan is so you know exactly when and how frequently to post fortunately there's been a lot of research to help you with that here are the facts twitter is by far the fastest moving channel the average lifespan of one tweet is considered to be 18 minutes only so after 18 minutes your content gets lost.

Facebook is doing a lot better the average lifespan on facebook is 5 hours this means that you can post up to 3 times per day on your facebook page and not drive your audience away with over posting it's very different on instagram as a standard instagram post has an average lifespan of 21 hours but if you want conversations that will last for a while longer linkedin is the right social media channel. 

Your post on linkedin will stay on the radar for about two days this means that ideally you should post two to three times a week on linkedin to stay top of mind with your connections now you may think posting two to three times a week will people not get bored of me the short answer is no of course your content needs to be valuable and high quality but consider this even if you would post two or three times a day there's little chance that you will bore or annoy your audience.

Let's suppose you have 1000 connections on linkedin just to make things easy so you make this great post that will last for approximately two days so linkedin will potentially show your post to your 1000 connections right well not exactly linkedin will filter through your connections and only show your post to 10 to 15 of your connections.

Yes initially your post will be shown to a small selection of your connections based on the content the time you post the hashtags you used and so on and then in the first couple of hours linkedin will analyze how your post is performing if in the first minutes or hours people start liking reacting and commenting on your post.

Chances are linkedin will show your post to more people even outside your network research has shown that on average your post will reach 20 to 30 percent of your connections so don't be afraid to post too much paying attention to when content expires is a great way to understand how frequently you should be posting and also at what times your post will be likely to generate the most interaction. so let's move on to the second question.

what are the best times to post?

Well if we look at the best days for engagement and interaction tuesday wednesday and thursday tend to be the best days to post on linkedin weekends and after work hours tend to be the worst times for engagement and visibility the best time to post on linkedin is between 8am and 2pm.


Linkedin is a professional network used by recruiters and business people which is why it is often used during work hours so best results can be obtained on working days between 8 am and 2 pm.